DMS for Salons & Barbershops
Salon and barbershop websites that book the chair while you're behind it
Your work is on Instagram and your bookings come by DM — which means you're the receptionist between clients. A site with your prices, your portfolio and a booking button does that job.
Why it matters in your business
New clients search “barber near me” or “lash extensions Kendall” on Google, not Instagram. If you only exist on Instagram, they book whoever comes up.
“How much is a balayage?” asked in a DM twenty times a day is twenty interruptions — a price list online answers it once.
No-shows and double bookings are a booking-system problem, not a client problem.
What your website includes
- ✓Online booking with deposits (Square, Fresha, Booksy or the system you already use), connected to a button on every page
- ✓Service menu with prices and durations, by category — cuts, color, nails, lashes, brows
- ✓Your Instagram feed on the site, plus a curated portfolio that doesn't disappear after 48 hours
- ✓Stylist / barber profiles so clients book the person, not just the shop
- ✓Google reviews and a “leave a review” link for the mirror QR code
- ✓Bilingual EN/ES, fast on a phone, built for neighborhood searches
Straight pricing
$1,500 or $250/mo
One-time with full ownership, or $0 down and $250/month for 12 months with the care plan included (hosting, backups, security, monthly changes). After that only the care plan continues.
See all plans →How it works
1 · Tell us about the business
Two minutes on the free-demo form: name, what you do, Instagram if you have one. We research the rest.
2 · See your website before paying
We design a complete homepage built around your business and send you a private link within a few business days.
3 · Launch in one to two weeks
Reserve it with $500 (credited in full) or start at $250/month. We finish the pages, connect your domain and WhatsApp, and align your Google profile.
Questions we get
+I already take bookings on Instagram. Why change?
You don't have to stop — the site sends bookings into the same calendar. What changes is that people who don't follow you (Google searchers, referrals, walk-ins who saw your sign) can see prices and book without a conversation, and you stop losing the ones who DM at midnight and get an answer at noon.
+Which booking system do you recommend?
If you have one, we keep it. If not, Square Appointments or Fresha are free to start, take deposits (which kills no-shows) and connect cleanly. We set it up with your services and hours as part of the build.
+Can each barber or stylist have their own page?
Yes — photo, specialties, Instagram and their own booking link. Clients follow people, and it's also how you keep a chair rented when someone builds their own following.
+Do I need to publish my prices?
In this industry, yes. Clients who can't see prices assume you're either too expensive or hiding something, and either way they book elsewhere. “From” prices with a note that consultations are free work well for color and extensions.
We'll design your website before you pay anything.
Request a free demo: we build a complete, one-of-a-kind website for your business and send you the private link. Love it? $500 reserves it, credited in full — or start at $250/month.